HEYDUDE x Minecraft
Global Campaign — 2026

Built from the iconic visual language of Minecraft, this global campaign transformed product storytelling into an immersive digital-inspired experience. From ideation to execution, I directed the creative vision across photography, campaign design, and overall art direction to develop a world that felt playful, energetic, and instantly recognizable.

The final campaign merged bold color, pixel-inspired graphics, and custom product imagery to celebrate the collaboration in a way that felt both nostalgic and fresh.

Services: Art & Creative Direction, Design Direction, Project Management, Campaign Creative